About
The hospitality industry is undergoing a fundamental transformation as artificial intelligence reshapes how hotels attract guests, optimize revenue, and deliver personalized experiences at scale. Sales forecasting, digital marketing, pricing strategy, customer relationship management, and guest engagement are no longer driven by intuition alone. Instead, AI-powered platforms now analyze vast volumes of data to predict demand, automate campaigns, personalize communication, and support strategic decision-making across hotel departments. The course AI-Powered Hotel Sales, Marketing, and Guest Personalization is designed to equip hospitality professionals, students, and executives with practical knowledge of how AI tools are applied across the commercial side of hotel operations. The course emphasizes real-world platforms currently used in the global hospitality industry, explaining not only what these systems do, but how hotel teams can use them effectively and responsibly. Learners will explore how AI supports hotel sales pipelines, digital and performance marketing, revenue optimization, loyalty programs, and guest personalization before, during, and after the stay. Throughout the course, emphasis is placed on human oversight, brand consistency, ethical data use, and cross-department collaboration. By the end of the program, learners will understand how AI enhances commercial performance while preserving the human-centered values that define hospitality.
You can also join this program via the mobile app. Go to the app