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AI-Driven Hotel Reservations, Forecasting, and Channel Optimization

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Get a certificate by completing the program.

About

The hospitality industry is undergoing a profound transformation as artificial intelligence reshapes how hotels manage reservations, predict demand, and optimize distribution channels. This course is designed to provide hospitality students and professionals with a deep, practical understanding of how AI-powered platforms support modern revenue management, reservations operations, and channel optimization strategies. Through five progressive modules, learners will explore how AI systems enhance booking accuracy, automate forecasting, improve pricing decisions, and streamline distribution across online travel agencies, brand websites, and global distribution systems. The course combines conceptual foundations with hands-on exposure to widely used AI platforms in the hotel industry, enabling learners to understand not only what these tools do, but also how and why they are applied in real-world hotel environments. By the end of this course, learners will be able to evaluate AI-driven reservation technologies, interpret AI-generated forecasts, optimize channel performance, and collaborate effectively with revenue management and distribution teams using intelligent systems.

You can also join this program via the mobile app. Go to the app

Price

£19.00

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128 City Road, London, EC1V 2NX

United Kingdom

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Europe Hotel School is operated by Cambridge Hospitality LTD London  United Kingdom with registration number 14997176 and VAT registration number is 452 2702 18. Europe Hotel School trademark registration under Cambridge Hospitality LTD No. UK00003966509.

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