97 Building a Hotel Development, Planning, and Pre-Opening Strategy

The creation of a hotel is a monumental undertaking that sits at the intersection of high-finance, architectural precision, and hospitality psychology. This course is designed to guide stakeholders through the entire lifecycle of a hotel asset, from the initial spark of a "Highest and Best Use" study to the high-pressure countdown of the pre-opening "soft launch." Developing a hotel requires more than just bricks and mortar; it requires a strategic vision that ensures the physical product meets a specific market demand while remaining operationally efficient for the next thirty years.