76 Pre-Opening Revenue Management and Pricing Strategy for Hotels

Graduates will be equipped to secure a strong initial revenue base and manage the critical Ramp Up Curve toward achieving fair market share RevPAR Index of 100. Module 1 Revenue Management Critical Path and Market Feasibility Analysis 1.1 Defining the Revenue Management Master Critical Path 18 0 Months Out 1.2 Market Demand Analysis and Competitive Set Selection for Pricing 1.3 Feasibility Study Review Projecting the Stabilization Year Revenue 1.4 Establishing Pre Opening Inventory Allocation and Rate Hierarchy 1.5 Integrating Revenue Management with the Sales and Marketing Strategy Module 2 Pre Opening Revenue Forecasting and Budgeting 2.1 Segmented Demand Forecasting Methodology and Data Sources 2.2 Modeling the Revenue Ramp Up Curve Time to Stabilization 2.3 Developing the Pre Opening Revenue Budget by Segment and Channel 2.4 Calculating Net Revenue and Cost of Acquisition COA 2.5 Setting Financial KPIs RPI ADR Index and Performance Targets Module 3 Pre Opening Rate Structure and Pricing Corridors 3.1 Designing the BAR Best Available Rate Structure and Pricing Tiers 3.2 Corporate and Group Pricing Establishing the Hurdle Rate and Displacement Analysis 3.3 Package and Ancillary Revenue Pricing F&B Spa Meetings 3.4 PMS CRS Configuration Rate Codes Inventory Mapping and Restrictions 3.5 Establishing Dynamic Pricing Rules and Pricing Integrity SOPs Module 4 Distribution Strategy and Channel Management 4.1 Channel Selection Strategy Direct OTA GDS and Wholesaler Mix 4.2 OTA Contract Negotiation Commission Rate Parity and Content Loading 4.3 GDS and Consortia Program Participation and LNR Rate Loading 4.4 Digital Distribution Setup Website Booking Engine and Connectivity Testing 4.5 Channel Shift Strategy Driving Direct Bookings Pre Opening and Post Opening