About
Negotiation is a core competency for hotel sales executives, directly impacting revenue, profitability, long-term partnerships, and brand positioning. This course equips hotel sales professionals with practical negotiation skills tailored to hospitality-specific scenarios such as corporate contracts, group bookings, MICE business, OTA agreements, and long-stay negotiations. Participants will learn how to prepare strategically, understand client motivations, negotiate value beyond price, handle objections confidently, and close win-win agreements while maintaining strong client relationships. The course blends theory with real-world hotel sales applications, enabling executives to negotiate more effectively in competitive and dynamic market conditions. By the end of this course, learners will be able to negotiate confidently, protect hotel margins, and create sustainable revenue growth through professional, ethical, and relationship-driven negotiation practices.
You can also join this program via the mobile app. Go to the app