About
This course is for front desk staff, concierges and reception teams who want to turn the guest check in into a cash register. Although front desk is often considered more of an administrative department, it plays the most vital role when it comes to controlling guest dining and F&B capture. Along the way, students will learn how to make best use of recent innovations in digital technology - including Property Management System (PMS) integrations, AI-powered guest profiling and automated pre-arrival messaging –to personalize F&B recommendations. The online course goes beyond traditional sales pitches to show the staff how to use data analytics to spot high-value opportunities to upsell before a guest arrives. Key Learning Outcomes: Digital Integration: Using QR based menus/cellphone ordering as platforms to smoothen “check-in to table” path. Data-Driven Upselling: Recommending bespoke wine pairings, chef’s specials and exclusive breakfast upgrades by analyzing a guest’s history. TRO Revenue Knowing TRevPAR (Total Revenue per Available Room) and the way front office TA performance directly affects F&B profitablility. Strategic communication : In digital signage and tablet based visual aids; learn to Master the 'soft sell' approach to Inviting people. At the completion of this course, your front office team will have the skills to convert each and every digital engagement into a revenue generating guest encounter, ensuring your hotel becomes the go-to F&B choice for all guests.
You can also join this program via the mobile app. Go to the app