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AI-Powered Hotel Sales Marketing, and Guest Personalization

  • 32 Weeks
  • 31 Steps
Get a certificate by completing the program.
Hotel Staff using AI to serve the guests

About

AI-Powered Hotel Sales Marketing, and Guest Personalization. Discover how AI can revolutionize your hotel business with cutting-edge tools for sales, marketing, and guest personalization. Leverage data-driven insights to optimize your marketing strategies, boost sales, and deliver tailored guest experiences that enhance satisfaction and loyalty. Stay ahead in the competitive hospitality industry with innovative AI solutions designed to meet your business needs. Module 1: AI in Strategic Sales and Lead Management Lesson 1: AI-Powered B2B Lead Scoring Lesson 2: Intelligent RFP (Request for Proposal) Automation Lesson 3: Conversational AI for Group Sales Lesson 4: Predictive Analytics for Corporate Account Management Lesson 5: AI-Driven Sales Productivity & Reporting Module 2: Precision Marketing and Generative Content Lesson 1: Generative AI for Rapid Content Creation Lesson 2: AI-Powered Visual Asset Optimization Lesson 3: Dynamic Email Marketing and Retargeting Lesson 4: Social Media Sentiment and Trend Tracking Lesson 5: Voice Search Optimization (VSO) Strategies Module 3: AI-Driven Revenue Management Lesson 1: Real-Time Dynamic Pricing Engines Lesson 2: Demand Forecasting with "Alternative" Data Lesson 3: Total Revenue Optimization (TRevPAR) Lesson 4: Automated Channel Management Lesson 5: AI "Co-Pilots" for Revenue Managers Module 4: Guest Personalization and Loyalty Lesson 1: Building a 360-Degree Guest Profile Lesson 2: Conversational AI Virtual Assistants Lesson 3: AI-Powered Upselling and Ancillary Revenue Lesson 4: Predictive Loyalty and Churn Prevention Lesson 5: Smart In-Room Personalization (IoT + AI) Module 5: Reputation, Ethics, and the Future Lesson 1: AI-Native Reputation Management Lesson 2: Semantic Analysis and Service Recovery Lesson 3: Data Privacy and AI Governance Lesson 4: Digital Adoption and Change Management Lesson 5: The Roadmap to the "Autonomous Hotel"

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Price

£19.00

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CPD Accrediation
UK Learning provider

128 City Road, London, EC1V 2NX

United Kingdom

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Europe Hotel School is operated by Cambridge Hospitality LTD London  United Kingdom with registration number 14997176 and VAT registration number is 452 2702 18. Europe Hotel School trademark registration under Cambridge Hospitality LTD No. UK00003966509.

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