About
This course is for front desk staff, concierges and reception teams who want to turn the guest check in into a cash register. 1. The Digital Transformation of F&B Operations A. Understanding the role of digitalization in modern hospitality B. How technology enhances speed, accuracy, and consistency in service C. Digital tools commonly used in restaurants, cafés, and hotels D. Importance of data-driven decision-making for revenue growth E. Evolving expectations of today’s tech-savvy guests 2. Digital Upselling Techniques for Front Office Staff A. How the front office contributes to F&B sales opportunities B. Using guest profiles and preferences to personalize offers C. Digital reservation prompts, pre-arrival upgrades, and automated suggestions D. Linking F&B promotions with check-in, check-out, and concierge interactions E. Tracking upselling performance through digital dashboards 3. Leveraging POS, QR Ordering & Mobile Systems A. Overview of modern POS and integrated digital ordering systems B. How QR menus increase order values and improve guest experience C. Promoting high-margin items through smart menu design D. Integrating table management systems to maximize seat turnover E. Real-time tracking of sales performance and popular items 4. Data Analytics & Guest Behavior Insights A. Collecting guest data legally and ethically B. Using analytics to identify best-selling items and peak business hours C. Predicting guest buying behavior and preferences D. Digital forecasting to avoid over-production and increase profit margins E. Turning data into action plans for revenue growth 5. Implementing Digital Revenue Strategies for Continuous Growth A. Creating digital F&B promotions aligned with hotel brand identity B. Email automation, push notifications, and in-app promotions C. Monitoring KPIs and adjusting strategies based on results
You can also join this program via the mobile app. Go to the app