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Negotiation is a core competency for hotel sales executives, directly impacting revenue, profitability, long-term partnerships, and brand positioning. This course equips hotel sales professionals with practical negotiation skills tailored to hospitality-specific scenarios such as corporate contracts, group bookings, MICE business, OTA agreements, and long-stay negotiations. Course Title: Free Course-Negotiation Skills for Hotel Sales Executives Module 1: Foundations of Negotiation in Hotel Sales Lesson 1: The Role of Negotiation in Hotel Revenue and Sales (Article) Lesson 2: Types of Negotiations in the Hospitality Industry (Article) Lesson 3: Understanding Buyer and Seller Dynamics in Hotel... (Article) Lesson 4: Common Negotiation Mistakes Made by Hotel Sales... (Article) Lesson 5: Ethical Negotiation & Protecting Brand Reputation (Article) Assessment: Foundations of Negotiation in Hotel Sales (Quiz) Module 2: Preparation and Strategy for Successful... Lesson 1: Setting Clear Negotiation Objectives & Priorities (Article) Lesson 2: Understanding Client Needs, Motivations and Pain... (Article) Lesson 3: Market Intelligence, Rate Structures & Competitive... (Article) Lesson 4: Defining BATNA and Walk-Away Points in Hotel Sales (Article) Lesson 5: Building a Negotiation Strategy and Game Plan (Article) Assessment: Preparation and Strategy for Successful Negotiations (Quiz)
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