About
This specialized course, Hotel Sales & Marketing Pre-Opening Strategy and Market Positioning, is meticulously designed for Sales, Marketing, and Revenue Management professionals preparing to launch a new hotel property. The program provides a comprehensive framework for managing the critical 18-0-month pre-opening window, focusing on establishing the brand's identity, defining market positioning, and generating measurable revenue and demand before the doors open. Participants will master strategic planning tools, including the Sales & Marketing Critical Path, competitive benchmarking, segmentation strategy, and the development of targeted communication campaigns. The curriculum emphasizes cross-functional synergy with (F&B), Front Office, and (PR) teams to ensure a unified message and seamless guest experience from the moment of booking. Graduates will be equipped to transition the hotel from an asset under construction to a highly anticipated, market-leading operation with a robust pipeline of booked business.
You can also join this program via the mobile app. Go to the app