01 Pre-Opening Reservations & Distribution Strategy for Hotels

This comprehensive course, Pre-Opening Reservations & Distribution Strategy for Hotels, is designed for hospitality executives, Revenue Managers, Directors of Sales, and Front Office Managers involved in launching a new hotel property. The course moves beyond theoretical concepts, focusing on the practical, tactical steps required to build a profitable distribution network, establish a functional reservations department, and integrate all necessary technology systems (PMS, CRS, Channel Manager) before the first guest arrives. It follows a structured, chronological roadmap from the initial critical path planning to the final grand opening execution. The curriculum emphasizes strategic alignment between Commercial, Operations, and IT teams, ensuring the hotel is technologically ready, priced correctly, and marketed effectively across all channels from day one. Upon completion, participants will possess a complete framework for managing room inventory, optimizing rate parity, structuring the Reservations team, and executing a flawless launch of the hotel’s commercial engine.